Designed by a Sanrio designer who goes by the name Amy, real name Emi Nagashima (永嶋 瑛美). Her mother is portrayed as a fashion designer who designed the ribbon on Bonbonribbon's head. Bonbonribbon (ja:ぼんぼんりぼん, Bonbon ribon) is a pink rabbit character who is drawn wearing several ribbon bows. Setani wanted to make something different from the usual Sanrio cuteness, and the character was inspired by a salmon her daughter liked when she was three. Designed by Ai Setani (瀬谷愛) who also designed Kirimichan. The character debuted following a contest run by Sanrio to introduce new characters based on Japanese food, in which Gudetama came second to Kirimichan. She is portrayed as a character who is sensitive and easily falls apart into a small heap of flour. The toys come with small scented packets so they can be used as air fresheners. Gudetama merchandise is also available, ranging from stationery to confectionery to toys. In addition to typical merchandise like bags and stationery, actual salmon fillets and salmon flavored candy branded with Kirimichan on the packaging have also been sold. Moppu is a white bear character who, according to official character profiles, got his name because he wears his blanket everywhere, trailing it behind him like a mop.