The name "Ichigoman" translates to "Strawberry man", and the character is depicted with strawberry ears and a red superhero suit. Ichigoman (イチゴマン, Ichigoman) is a superhero alter ego of Hello Kitty. Designed by Yuko Yamaguchi who is also the designer in charge of new Hello Kitty designs. Yoshikitty is character based on Japanese musician Yoshiki created in 2009 by Yuko Yamaguchi. Yamaguchi said she hoped Ichigoman would reach a male demographic. Darkgrapeman and Honeymomo, who are both skilled in martial arts, join Ichigoman in the fight. According to Sanrio's backstory, Hello Kitty finds a smartphone shaped like a strawberry, and when she holds it up and shouts "Power the Kitty" she turns into Ichigoman to fight evil. According to Sanrio's profile, Charmmy Kitty was a gift from Hello Kitty's papa, and since her real birthday is unknown, they celebrate the day Hello Kitty received her, 31 October. According to official character profiles her birthday is August 7 and her full name is Hanachan. In 2010 The New York Times described Pandapple and the character Spottie Dottie as "flops" for the Sanrio corporation in terms of popularity. Charmmy Kitty and Hello Kitty's pet hamster Sugar were created in 2004 when the popularity of pets went up in Japan.